Go Orange: September is Hunger Action Month!
Food Bank for Westchester Launches Annual Go Orange to End Hunger Campaign to Raise Awareness of Hunger in Westchester
WHITE PLAINS, NY (September 2, 2015) – Yesterday, the Food Bank for Westchester joined with its partner agencies, government officials, supporters and staff to announce its Go Orange to End Hunger campaign, a major component of the Food Bank’s month-long calendar of activities designed to encourage people to take action against hunger during the month of September, Hunger Action Month. In its second year, this campaign is a month-long movement designed by the Food Bank to focus awareness on the subject of hunger in Westchester County.
During the campaign launch, Westchester County Executive Robert P. Astorino announced that the county will help promote Hunger Action Month via Westchester County Center’s digital board to encourage people to text-to-donate to end hunger. Yonkers City Hall will also join the movement by turning its exterior lights orange and Empire City Casino will take action by turning its entrance canopy orange to raise awareness for the campaign. Additionally, students and staff from Claremont Elementary School will wear orange T-shirts during the month to raise awareness.
“Westchester County is proud to support this great initiative,” Astorino said. “Hunger is not an issue that is always easily detected, which is why raising awareness is so critical. Contributions to the Food Bank will make a difference in the lives of so many, and will lead us one step closer to ensuring that no one in this county ever goes hungry. I encourage everyone to donate and to help spread the word via social media.”
The Food Bank, which is one of eight regional food banks in New York State in the Feeding America network, estimates that one in five Westchester County residents – approximately 200,000 people -- are hungry or at-risk of being hungry. One-third are children and 22% are seniors over the age of 60.
“Hunger Action Month is dedicated to heightening awareness, rallying volunteers, raising funds and driving solutions to end hunger across the country and here in Westchester. We are asking residents and community leaders to join us in fighting hunger in our community. We can all find a way to make a difference,” said Ellen Lynch, President and CEO of the Food Bank for Westchester. “The work that you all do means that people in need will have access to services that are a crucial lifeline. At the Food Bank for Westchester, we will be coordinating several initiatives throughout September to bring awareness to hunger, including a social media campaign, as well as events and partnerships to bring this topic to the forefront.”
During September, the Food Bank will announce its Annual “An Evening of Good Taste” event to end childhood hunger that allows people to support hunger initiatives while enjoying delicacies from the region’s top restaurants and caterers. The organization will also host an event to celebrate its farming program that provides more than 30,000 servings of fresh produce to families throughout the year. In addition, it will host its Annual Agency Day, an event where nearly 300 hunger-relief member agencies come together to learn how to better serve the community and strengthen hunger relief.
Supporters and staff members of the Food Bank will wear orange wristbands to promote the campaign throughout September and encourage the community to join them in the following digital media initiatives:
- Donate for the cause by texting FB4W to 88500.
- Post or tweet photos wearing something orange to the Food Bank Facebook page (facebook.com/foodbankforwestchester) or Twitter page (@FoodBankforWest). When posting and tweeting, use the following: @foodbankforwestchester, #hungeraction, @feedingamerica, #FB4W, #goorange.
- Change social media profiles to orange for the month of September.
The Food Bank also provides other opportunities for the community to help fight hunger:
- Organize a food drive to benefit the Food Bank for Westchester
- Volunteer at its warehouse
To learn more about Hunger Action Month, please visit www.foodbankforwestchester.org.
About the Food Bank for Westchester
For over 25 years, the Food Bank for Westchester (FB4W) has led the fight against hunger in Westchester County, serving 265 frontline programs that provide food directly to the 200,000 county residents who are hungry or food insecure. FB4W supplies 95% of all food distributed annually across the region’s food pantries, soup kitchens, shelters, and daycare and residential programs – delivering over 6.3 million meals to people in need just last year. FB4W’s collaboration with major retailers and corporations, and its expertise in food procurement, storage, and distribution, turns every $1 donated into $4 worth of fresh food provided for our hungry neighbors in Westchester County.